€0 → €23M
in 22 months.
A pet-care brand with real repeat-purchase economics, taken from a standing start to a €3.0M month. Every step below was an experiment first — won, then built in as permanent structure. The slope steepens because blocks compound: the last three months added €6.5M.
— cumulative revenueplatform-tracked
€987kBiggest spend month (Jun 2026) — against €2.97M revenue.
26,558Orders in that single month. Acquisition, not re-counting.
206kOrders over the window. Repeat-purchase economics doing the compounding.
Blocks built here: brand / non-brand split · feed & product structure · standard + PMax Shopping · seasonal scale playbook · branded defense. Each one shipped as an experiment in the ledger first.