AI OS · The AI Operating Model

Build a company
driven by systems.
Led by people.

Make AI part of how your company operates. We connect your strategy, people, processes and data in an AI Operating Model, then build the workflows and agents that put it to work.

Enterprise transformation experience

Designed by consultants with business transformation experience at Nike, Heineken, Kraft Heinz, Randstad and Philips.

Experience of the consultants. These companies are not presented as ARQ clients.
01 — design the operating model

Start with the business.
Connect the whole system.

An AI Operating Model defines what the business needs to achieve, how work flows and who owns each decision. The technology follows those choices. Our six-part framework brings these principles together for the way your company works.

DirectionStrategy & business outcomes

Choose the problems worth solving and the measures of success.

01People

Roles, ownership and skills.

02Processes

How work moves end to end.

03Data

Reliable business context.

04AI & systems

Agents, tools and workflows.

Across every layerGovernance & human judgment

Clear permissions, review points and accountability.

01Strategy & outcomes
Choose the work that changes the business.

Map the bottlenecks, costs and opportunities. Define the outcome, the baseline and the business owner before selecting a tool.

02People & adoption
Give every workflow an owner.

Define where people lead, where AI assists and how the team learns to use the system. Build review habits and escalation routes into daily work.

03Processes & decisions
Design how work gets done.

Map the journey from a trigger to a verified result. Remove unnecessary handoffs and define the decisions that require human review.

04Data & context
Connect the information decisions need.

Identify source systems, agree definitions and establish access, freshness and quality checks. Keep evidence linked to its source.

05AI & technology
Build the right capability for each job.

Combine integrations, deterministic rules, AI agents and workflow orchestration. Choose the approach that fits the task and its failure modes.

06Governance & improvement
Keep control as the system grows.

Set permissions, approval boundaries and monitoring. Track exceptions and outcomes, review performance and improve the operating model over time.

Framework references: our synthesis of public guidance on AI operating models — McKinsey and roles and decision rights — Microsoft, adapted to each business.

02 — put the model to work

From a signal
to a verified result.

A connected company needs a clear path from information to action. Here is an illustrative workflow for an order that has not shipped.

  1. 01 · DetectConnect the context.

    Read the order, payment, fulfilment and support history.

  2. 02 · PrepareBuild a proposal.

    Check the evidence and prepare the next action for the responsible person.

  3. 03 · DecideApply human judgment.

    Review customer impact and approve, adjust or reject the proposal.

  4. 04 · VerifyClose the loop.

    Execute within agreed permissions and check the result in the source system.

AI supports the work. People remain accountable.

Each workflow has its own permissions and review requirements. A prepared proposal, an approval and a completed action are separate states.

03 — systems we have built

The operating model
in practice.

Explore the systems behind our ecommerce operations, agency workflows and agent software.

04 — your starting point

Map the company.
Build one valuable workflow.

DiscoverUnderstand the business

Map the people, systems and recurring decisions. Agree which problem is worth solving first.

Design & pilotProve the workflow

Build with real business context, a named owner and clear review boundaries. Validate the result before expanding.

Embed & improveMake it part of daily work

Train the team, monitor outcomes and extend the model to the next valuable workflow.