Most agencies hand out e-books. We hand out the skills our own engine runs on — the calculators, reports and build blueprints, written as Claude Code skills. Use them with us, against us, or without us.
Each instrument tells you what you put in, what you walk away with, and exactly what we get out of it. No gate is hidden behind a download button.
What may a customer cost you? Four sliders — your allowance, break-even CPA and headroom. Runs in your browser; the full curve comes as a dossier.
gate — none · dossier: your emailA real demand map from our onboarding, client inked out — every searchable pocket, ranked and validated, with the 90-day plan attached.
gate — your emailEvery experiment the engine runs, published weekly — hypothesis, bar, spend, verdict. Losses included. A record that can't forget.
gate — your email · unsubscribe kills it instantlyThe campaigns below run inside our engine as build skills — the code stays with us, clients license it. But the methods themselves are written down, and the writing costs you nothing. Six blueprints, exactly as we run them.
Every asset stripped out, so the machine stops making display ads and behaves like Shopping you can steer.
inside — the two settings that must move together · when it beats full PMax · the guardrailsStop auctioning off customers who already chose you — impression-share bidding with a hard CPC ceiling.
inside — variant & misspelling set · target-IS with a ceiling · a 15/4 RSA built for ExcellentHow much of your PMax "performance" is your own brand name? Measure the leak, wall it off.
inside — the leak measurement · the exclusion route · where the freed budget goesMost audits kill TOFU for not converting like BOFU. This one reads terms by funnel stage first.
inside — the stage taxonomy · waste patterns per stage · the keep / cut / negate callsSpend per product against real search demand. Budget sitting on fading demand shows up immediately.
inside — title ↔ demand matching · rising vs fading flags · the reallocation ruleThe editorial page between the ad and your store — MOFU traffic gets sold on the way in.
inside — the page anatomy · ad ↔ page message match · where it beats a product pageOne address opens the whole shelf — every blueprint on it now, and the ones added later. The shelf grows the way the learning database grows: a method only gets written down after it has held in a live account.
Nothing here is charity, so here is the deal in full. These instruments do our qualifying for us. The calculator tells you — and us — whether your economics fit the way we buy customers. If they do, you'll probably want to talk. If they don't, you keep every tool, you get a straight answer, and nobody calls you twice.
An email address. Every gate on this page is listed next to the instrument it opens.
Your numbers pre-qualify you — so the first call starts at the real conversation, not at "tell me about your brand."
No drip campaign disguised as value. Non-fit leads get their numbers and are left alone.
Our engine is run by agents, and each one has a face, a temperament and a job it can fail at. The instrument you take is carried by one of them — the same agent that runs it inside a live account. Three of the eight carry nothing you can take: the General signs every euro, the Champion only speaks once a test is built and holds, and the Augur only speaks the verdict.
The General
signs every euro
The Centurion
executes
carries · branded search defense
The Scout
finds the demand
carries · the opportunity sample
The Scribe
keeps the ledger
carries · the weekly ledger
The Architect
makes it permanent
carries · feed-only PMax
The Treasurer
what a customer may cost
carries · the payback dossier
they report, they never promise · they lose in public too
never on a client report, an invoice, a contract or the allowance
Bring the calculator output to the call — it's the first ten minutes, done. And we will never ask you to fire your Meta agency.
